This document lays out an operational plan to grow your pipeline of UK SMEs ready to invest in CRM and business automation, through cold email outreach — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
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01 / YOUR BUSINESS01 — 08
We understand your DNA.
ZED Consulting is a London-based, vendor-agnostic CRM and business-automation consultancy, registered as ZED Group Ltd at 20-22 Wenlock Road. The practice is led by three senior advisors carrying PwC, IBM, Salesforce and Logica/CGI pedigrees, with more than 50 combined years implementing sales, marketing and service automation for UK SMEs. The team covers the full delivery cycle in three phases — Vision (strategy, scoping, software selection, roadmap), Build (configuration, integration, data migration, training, deployment), and Support (pay-as-you-go managed services). Across 10 platforms (Zoho, Odoo, Microsoft Dynamics, Salesforce, Creatio, HubSpot, Freshworks, monday.com, SmartSuite, Airtable) the firm picks the platform that fits the client, never the one that pays the highest commission.
20+
years senior CRM experience
per lead advisor — PwC, IBM, Salesforce and Logica/CGI track record
10
software platforms supported
Zoho and Odoo through Salesforce, Microsoft Dynamics, HubSpot and Creatio
3
senior advisors only
no junior bench, no offshore arm — the buyer talks to the senior end-to-end
8+
named UK clients on the wall
testifying publicly across health-tech, accountancy, market research and B2B services
What sets you apart
Vendor-agnostic positioning is the structural play. Three senior advisors with PwC, IBM, Salesforce and Logica/CGI pedigrees mean the same person scoping the platform decision is the one staying on through Vision, Build and Support. Across 10 platforms, the recommendation is never tilted by a reseller margin — which is exactly what UK SMEs picking their first or second CRM are looking for above everything else: someone in the room who has no skin in which platform they buy. Few competitors hold both ends of that rope at once: vendor-neutral by design, senior-only by structure.
What we will push on your behalf
Independent CRM and business-automation strategy for UK SMEs of 20 to 250 employees, anchored on the Vision phase as the entry-point hook. The pitch lands on three universal SME pain points: choosing a first proper CRM and being overwhelmed by Salesforce vs HubSpot vs Zoho vs Dynamics; sitting on an under-performing platform that nobody uses and considering a switch; or scaling beyond spreadsheets into proper sales, marketing and service automation. The cold email opens with a senior, vendor-neutral advisor — the exact opposite of the BDR-led pitch every UK MD has already ignored five times this month.
02 / YOUR MARKET02 — 08
A market identified and qualified.
We start from the official UK Business Population Estimates 2025 (Department for Business and Trade): 220,085 UK SMEs with 10 to 49 employees and 38,435 with 50 to 249 employees. We strip the smaller 10-19 sub-band where a serious CRM consulting engagement is hard to justify, and we tilt the sector mix toward services-led verticals (professional services, B2B services, agencies, IT and software, health-tech, market research, education-tech, finance-tech, recruitment, real estate services), mirroring ZED Consulting’s actual client list. The result is a realistic prospecting universe of about 65,000 UK SMEs in the 20-249 band — owner-managed, services-led, customer-data-heavy operations where a CRM decision is real and consequential.
~65,000
businesses identified
UK SMEs of 20 to 249 employees in services-led sectors
~32,500
contactable prospects
after applying the 50% ratio (decision-maker + email findable)
~536
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~107
potential new clients
over 12 months (UK B2B average closing rate: 20%)
How we build this database
We cross-reference several B2B data sources (LinkedIn databases, trade directories, public records) to identify companies that match your criteria. Every contact is then verified and enriched by AI: decision-maker identification, business email validation, confirmation that the business is still trading. Impossible to do manually on tens of thousands of lines — this is what makes qualification possible at scale.
Why 50% are contactable
On any given market, we cannot always find a decision-maker contact and a valid business email. This 50% ratio is deliberately conservative, to give you realistic projections rather than optimistic ones.
This market is shown as an example so you can picture the scale. We can run the same analysis on any segment or geography you want to target.
03 / PROSPECT SAMPLE03 — 08
10 companies identified by our AI.
Before launching at full scale, we always start with a sample of 10 real UK SME prospects, picked across different services-led sectors to demonstrate that the approach works beyond a single vertical. For each one we identify a named decision-maker (Founder, MD, CEO or Head of Sales / Marketing / Operations), surface a recent verifiable signal landed in the last six months, and explain why the prospect fits ZED Consulting’s offer. The same method will then be applied to your full database of ~32,500 contactable prospects.
For each prospect, our AI identifies a concrete signal: a recent piece of news, a leadership hire, a funding round, a product launch. That signal justifies why to reach out now and provides the foundation for personalising the email.
This sample is a preview of what your full database will look like. You will have the opportunity to validate it and steer us before the campaign goes live.
01
Evaro
Dr Thuria Wenbar·CEO & Co-Founder
Norwich-based, NHS-licensed digital healthcare platform letting consumer brands embed prescription and digital-clinic services for their customers.
SIGNAL DETECTED
On 27 January 2026 Evaro closed an £18.3M Series A led by AlbionVC, with Simplyhealth Ventures, Exceptional Ventures, Cornerstone VC and BBI participating. Funds scale clinical operations, regulatory infrastructure and partner integrations to take the platform from 2M to 10M patients in 3 years.
WHY THIS PROSPECT FOR ZED CONSULTING
A 7-year-old health platform now scaling enterprise partnerships with consumer brands needs to consolidate sales, partner-success, clinical-ops and prescriber workflows on a serious CRM. Vendor-agnostic positioning matters because a regulated healthtech cannot afford to be locked into the wrong stack mid-Series A.
02
JAAQ
Alex Packham·Chief Executive Officer
London-based clinically governed digital mental-health and engagement platform sold into insurers, employers and healthcare systems across the UK and US.
SIGNAL DETECTED
On 23 March 2026 JAAQ closed a £13M Series A from Meridian Health Ventures, Fuel Ventures, Bolt Angels and Guinness Ventures. Alex Packham (founder of ContentCal, sold to Adobe) joined as CEO the same week. Funds accelerate enterprise partnerships and US expansion.
WHY THIS PROSPECT FOR ZED CONSULTING
A new CEO arriving in the same week as Series A money is the textbook moment for a CRM rethink. Packham scaled ContentCal to 3,000 customers across 50 staff before exiting and understands tooling debt firsthand. Vendor-neutral senior advice during the platform-selection window is exactly ZED’s pitch.
03
Bracket
Alex Charles·Co-Founder & Co-CEO
London-based AI-enabled treasury, FX and cash-management platform for mid-market finance teams, with banks and corporates as customers.
SIGNAL DETECTED
On 12 February 2026 Bracket closed a £5.1M seed round led by Macquarie Group’s Commodities, Global Markets arm and Blackfinch Ventures, with Failup Ventures participating. The company reported 600% YoY revenue growth in 2025 and plans to open offices in Europe and Australia.
WHY THIS PROSPECT FOR ZED CONSULTING
Doubling headcount, opening international offices and onboarding banks and corporates simultaneously is precisely when CRM and ops architecture cracks. Three founders all came from FX and treasury operating roles — buyers who value senior-only delivery over a vendor BDR.
04
Boldspace
Nick Ford-Young·Co-CEO & Co-Founder
London integrated B2B marketing and communications agency (brand, comms, digital, demand gen) serving financial services, technology, industrial and energy clients.
SIGNAL DETECTED
On 3 March 2026 Boldspace was named a Top 10 UK B2B Marketing Agency by B2B Marketing — #9 in the Brand Specialists category, 20th overall. The agency also recently launched its own marketing-AI product, Boldstream AI, alongside the integrated agency.
WHY THIS PROSPECT FOR ZED CONSULTING
An agency that just launched a sister AI product is dual-running a service business and a SaaS product, two very different revenue motions on what is probably one CRM. Ford-Young has written publicly about the ‘collapse of the holding-company model’ — a buyer ready for a senior, vendor-neutral conversation about workflow architecture.
05
Herd Consulting
Jamie Toyne·Founder & CEO
Sheffield-based business analysis, product management and delivery consultancy serving public sector and enterprise clients across the UK.
SIGNAL DETECTED
On 30 March 2026 Herd announced a reshaped five-person senior leadership team — adding Director of Client Delivery Claire Ward, Director of Capability and Practice Christina Lovelock, plus two new directors — pushing toward £5.5M revenue in FY26-27. Revenue more than doubled YoY since launch three years ago.
WHY THIS PROSPECT FOR ZED CONSULTING
A consultancy that just expanded its delivery leadership is exactly the firm that needs a serious resourcing, utilisation and CRM stack to keep margin while scaling. Toyne’s career is in business analysis and he will instinctively respect a vendor-neutral, advisory-first approach over a tool demo.
06
Diony
Alistair O’Sullivan·Founder & Managing Director
Hull-based performance marketing agency with retained partnerships including Bentley Motors, KCOM and ITW Global.
SIGNAL DETECTED
On 28 April 2026 Diony announced a founder-led management buyout backed by a near-£400,000 restructuring programme. O’Sullivan said the majority of the investment is going into ‘talent, technology and operational excellence’. Major retained partnerships with Bentley, KCOM and ITW Global secured alongside the buyout.
WHY THIS PROSPECT FOR ZED CONSULTING
An MBO with explicit ‘technology and operational excellence’ investment in the press release is the clearest possible buying signal — there is literally a budget, declared publicly. A young scrappy MD who just bought his own company will prefer senior, independent advice over a junior account exec from a single vendor.
07
Napier
Ian Jarrett·Managing Director
Chichester and London B2B PR and marketing agency specialising in technology and engineering clients across UK, Europe and US.
SIGNAL DETECTED
On 3 May 2026 Napier announced two senior appointments — Simon Krelle as Director of Global Client Services and Charlotte Bass as Head of PR — citing growing demand in engineering and technology markets and continued international expansion.
WHY THIS PROSPECT FOR ZED CONSULTING
Two simultaneous director-level hires in client services and PR force the agency to formalise account ownership, hand-over flows and reporting in the CRM. Mike Maynard (chairman) is an engineer by training and will appreciate ZED’s evidence-led, vendor-agnostic stance over a brand-led pitch.
08
Third Space Learning
Tom Hooper·Founder & CEO
London-based edtech delivering AI-powered one-to-one maths tutoring (product: Skye) into UK and US schools, including Multi-Academy Trusts.
SIGNAL DETECTED
On 29 April 2026 Third Space Learning secured £4.4M from new investors British Business Bank’s South West Investment Fund (managed by Maven Capital Partners) and Blackfinch Ventures, with Foresight Group and Nesta continuing. Funds accelerate the AI tutor Skye and US schools market expansion.
WHY THIS PROSPECT FOR ZED CONSULTING
Cross-border (UK + US) school sales motion with a long, evidence-driven buying cycle is hard on CRMs designed for SMB SaaS. Hooper has been building this company since 2013 — a founder who has lived through three platform decisions is exactly the buyer for ZED’s ‘no vendor bias’ positioning.
09
TraqCheck
Armaan Mehta·Co-Founder & Co-CEO
London-headquartered AI HR-tech platform automating background-screening (Trace) and conversational talent-sourcing (Nina) for ~300 enterprise customers including Randstad Enterprise and Wipro.
SIGNAL DETECTED
On 15 April 2026 TraqCheck announced a £5.9M Series A led by IvyCap Ventures with IIFL Fintech Fund participating. Funds accelerate European expansion, deepen SMB and enterprise adoption of Trace, and scale go-to-market for the new Nina conversational sourcing agent.
WHY THIS PROSPECT FOR ZED CONSULTING
A company selling AI agents into enterprise hiring teams needs an internal sales motion that itself looks credible to those buyers — the CRM cannot be the embarrassing bit. Mehta is Forbes 30-Under-30 with a quant economics background, a buyer who will take a strategic, vendor-neutral conversation seriously.
10
Hypervision Surgical
Dr Michael Ebner·CEO & Co-Founder
London-based King’s College London spinout building HYPERSNAP, a UK-certified, FDA-cleared AI-enabled hyperspectral imaging platform for live tissue analysis during surgery.
SIGNAL DETECTED
On 29 April 2026 Hypervision Surgical announced a £17M Series A led by Heal Capital with Angelini Ventures, IP Group, Daycrest, HERAN Partners, Redalpine, LifeX Ventures, ZEISS Ventures and the SAGES Ingenuity SINC Fund. Funding accelerates commercial deployment of the platform into operating rooms.
WHY THIS PROSPECT FOR ZED CONSULTING
Selling a regulated medical device into NHS Trusts and US hospital systems is one of the most CRM-sensitive motions in B2B — long cycles, multi-stakeholder, regulator-adjacent. A spin-out CEO with an academic background will not respond to a single-vendor pitch; ZED’s PwC, IBM, Salesforce and Logica pedigree paired with senior-only delivery is built for this buyer.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets ignored and an email that gets a reply is rarely the offer itself — it is the first sentence. When a UK SME founder, MD or operations director opens an email and reads a sentence that mentions a specific fact about their business, their company’s recent news, or their own published view, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across thousands of prospects, then weaves them into the opening line of each email so that every message reads as if a senior advisor spent two minutes researching the recipient. No flattery, no horoscope copy, no generic ‘I came across your website’ openings — just a precise, verifiable fact in the prospect’s own vocabulary, tied directly to ZED Consulting’s vendor-agnostic CRM offer.
The principle: when the prospect reads the email, they should think “this person looked into me”, not “this is a bot”. Every sentence mentions a precise, verifiable fact, in the prospect’s own vocabulary.
Here are the 3 types of signals we would use to personalise every email sent on your behalf.
01
Recent growth-trajectory event
What we look forA specific public event from the last six months that signals scaling pace: funding round, M&A or MBO, new C-level hire, geographic expansion, named industry recognition.
Where we find itUKTechNews · Tech.eu · EU-Startups · Insider Media · Bdaily · Prolific North · Companies House · founder LinkedIn
Findable on70% of prospects
Raw data
JAAQ closed a £13M Series A on 23 March 2026, with Alex Packham (founder of ContentCal, sold to Adobe) joining as CEO the same week.
AI personalisation →
“Saw the £13M round close in March alongside Alex Packham joining as CEO, and after ContentCal it’s hard not to expect the sales stack to get a serious look.”
02
Stated specialism or sector niche
What we look forThe specific sector they sell to (B2B FS, K-12 schools, NHS Trusts, engineering, etc.) or the precise service they push hardest, expressed in the language they use themselves.
Where we find itHomepage hero · About page · named clients in testimonials · current job ads · LinkedIn company About
Findable on95% of prospects
Raw data
Napier’s homepage states they are “B2B PR and marketing for technology and engineering companies”, with public clients including Mouser Electronics, Renesas and Cadence. They have just hired Simon Krelle as Director of Global Client Services.
AI personalisation →
“You sell PR into engineering and electronics, which is one of the longest-cycle B2B motions out there, and that’s exactly where account-handover and forecasting tend to go sideways on the wrong CRM, especially with a new client services director just stepping in.”
03
Recent specific project, product or client artefact
What we look forA specific product launch, named contract, case study or AI/data initiative made public in the last 12 months. The hardest-hitting personalisation when found.
Where we find itNewsroom · blog · LinkedIn company posts · trade press features · podcast appearances
Findable on60% of prospects
Raw data
Boldspace launched Boldstream AI in early 2026 as a sister marketing-AI product, running alongside its core integrated B2B agency. Named a Top 10 UK B2B Marketing Agency by B2B Marketing in March.
AI personalisation →
“The Boldstream AI launch alongside the agency means you’re now running an agency retainer motion and a SaaS subscription motion on what is almost certainly one CRM, and the gravitational pull on those two pipelines is genuinely different.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Nick Ford-Young, Co-CEO of Boldspace.
FromDavid Nandhra · ZED ConsultingTonick@boldspace.comSubjectBoldstream AI and the agency CRM
Hi Nick,
Top 10 B2B agency in March, then Boldstream AI launching as a sister product, that’s two very different revenue motions running on what is probably one CRM.
I run ZED Consulting in London — three senior advisors with PwC, IBM and Salesforce backgrounds, deliberately off the vendor’s payroll. We get called in when an agency hits the limits of its current platform but doesn’t trust the next vendor’s pitch.
Worth a 20-minute conversation about whether your current setup holds for the dual motion?
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. The displayed prices are adjustable.
Duration
Click to adjust the prices without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. ZED Consulting has all three.
Our conviction is that we can install for you a steady stream of qualified discovery calls with UK SME founders, MDs and operations directors actively considering a CRM or business-automation decision over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.